The story began at a local café in downtown Reykjavik, a city full of creativity, art and inspiration. Designers from Iceland came together to create a brand with a creative driving force inspired by the bohemic mood of the city. Sharing the same passion that is based on love for the product, Beautiful stories work with many of the best crafts-people in the world to create their one of a kind products. The handmade details of the designs are based on the heritage and history of the people that make them. The clothing represents design aesthetics of the North with the wonderful history of the craft from the South and the Eastern areas of Iceland. Case in point the brand is a love story built to last like all the great ones.
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